Soft Girl Aesthetic Is In—And It’s Here to Stay

Soft Girl Aesthetic Is In—And It’s Here to Stay

Move over grunge—soft femininity is owning the streets. This trend celebrates delicate
vibes with pastel palettes, ruffled sleeves, ballet flats, and flowy midi skirts. The ‘soft girl’
look is a quiet confidence that says, “I’m gentle, but don’t underestimate me.” Add in dainty
jewelry, glossed lips, and a touch of blush for the full effect. Bonus: it’s as comfortable as it is
beautiful.

Back to blog